The project, called B-wear, was developed during the autumn semester of 2024 at the Università della Svizzera Italiana in Lugano. We were a team of five students, asked to design a fashion application that could do more than simply display clothes. The idea was that users would learn about fashion, and more importantly, about sustainability, through the act of using the app.
The process began with a literature review and an extensive benchmarking phase, where we identified potential competitors and examined how other applications, both within and beyond the fashion industry, approached engagement and learning. From there, we built a communication strategy that defined how the app should speak to its users. We developed personas and usage scenarios to understand who our users might be and how they would move through the app, what they might expect to discover, and what would make them stay.
The app’s UX design focused on clarity and curiosity. We wanted every interaction to feel purposeful yet natural: From scanning a garment to exploring alternative products or discovering sustainability insights. Alongside this, we considered the tone and style of the platform: visual calmness, friendly colours, and a sense of thoughtful simplicity.
Beyond design, we created an annual media calendar outlining a media mix to support long-term communication goals. We also drafted a business plan, mapping out customer segmentation, revenue streams, customer relationships, and budget projections. To measure its impact, we selected relevant KPIs that would track engagement, learning outcomes, and community growth over time.
My role was mainly in concept development, idea generation, and the visual implementation of the app in Figma.
The final prototype embodied everything we had imagined: a comprehensive, cohesive design that encourages interaction and reflection: an app that teaches, connects, and redefines the way we relate to our clothes. In the end, we built something that felt both grounded and forward-looking, complete with its own visual identity and logo.
To learn more about my field of study, you can visit the official website of the Master’s program in Digital Fashion Communication or their instagram account.
